Queene Calading
Project
White Rabbit Candy
A Redesign of White Rabbit’s Logo and Packaging
In February 2025, my partner and I redesigned White Rabbit Candy’s logo for our school project. Our goal was to deliver a fresh design, without straying away from its origins.
Overview
Info
Role
Duration
Researcher, Designer
Feb 2025
Team
Me, Lisa Ho
The Big Idea
Move away from the outdated branding and embrace a fresh, youthful, and modern aesthetic. Strengthen brand awareness by leveraging trending social media content, interactive campaigns, and engaging experiences for younger audiences. This campaign will feature social media posts that align with current trends, promotional videos highlighting collaborations with popular brands, and a refreshed logo and packaging design that will stand out and appeal to the target audience.
Scope
Branding, Graphic Design, Social/Marketing Campaign, Motion Design
The Social Campaign
White Rabbit Candy’s social media strategy will focus on capturing the attention of Gen Z through vibrant, playful, and highly shareable content on TikTok and Instagram, where they’re most active. The brand will embrace a bright, playful aesthetic with saturated blues, whites, and reds that highlight the candy’s iconic look while keeping things fresh and fun.
